Thar Digital Agency

Digital Growth
for a Mission
that Matters.

A 360° digital marketing strategy built for CognitiveBotics — covering SEO, social media, animated video, and creative design.

Search Engine Optimisation Pillar 01
Social Media Marketing Pillar 02
Animated Video Production Pillar 03
Creative Design Pillar 04
Explore the Strategy Let's Talk
Scope at a Glance
4
Core Service Pillars
6
Platforms Covered
90
Days to First Impact
+300%
Organic Traffic Target
Client
CognitiveBotics Technologies
AI-powered early intervention platform for neurodiverse children — autism, ADHD, Down syndrome, and more.
EdTech
Healthcare
India · Global
B2B + B2C
Who They Are

Understanding CognitiveBotics

CognitiveBotics empowers therapists to support children with neurodiverse profiles — extending care beyond the therapy centre into the home through personalised digital learning plans.

Desktop Platform for Professionals
Therapy centre admins, therapists, supervisors and special educators manage appointments, learning plans, and child progress from a web-based dashboard.
Mobile App for Parents & Children
iOS and Android app with personalised daily sessions, parent training videos, and detailed progress reports — bringing therapy into the home.
AI-Powered Progress Tracking
Detailed reports keep therapists and parents informed, continuously refining the learning plan to fit the child's evolving needs and milestones.
Trusted by Real Practitioners
Endorsed by speech therapists, physiotherapists and special educators across India — from Hyderabad to Jodhpur — with global ambitions.
11 Skill Development Areas
Attending
Imitation
Receptive
Expressive
Visual
Social
Play
Self-Help
Reading & Writing
Arithmetic
Group Skills
Target Audiences

Who We're Speaking To

Every campaign and piece of content is crafted with one of these three personas in mind — their language, their pain points, their channels.

Persona 01
The Therapist
Speech · Occupational · Special Educator
GoalDigital tools to extend reach beyond clinic hours and track child development efficiently.
MessageEmpower every child's journey — from the clinic to the home.
Where to ReachLinkedIn · Professional Webinars · Healthcare Blogs
Persona 02
The Parent
Primary caregiver · Home supporter · Advocate
Pain PointOverwhelmed supporting their child between therapy sessions without expert guidance.
MessageYou're not alone. We put the therapist in your pocket.
Where to ReachFacebook Groups · Instagram · YouTube · WhatsApp
Persona 03
The Administrator
Clinic Director · School Principal · Org Head
GoalScalable digital tools that improve outcomes and add institutional credibility.
MessageUpgrade your centre with AI-powered early intervention tools.
Where to ReachLinkedIn Ads · Healthcare Conferences · Email
Our Services

Four Pillars of Growth

Four integrated service pillars working in harmony to build authority, trust, and sustainable growth in the EdTech and special-needs therapy market.

Pillar 01
Search Engine Optimisation
Dominate searches for autism therapy apps, special needs EdTech, and neurodiverse learning tools — across India and globally. Build compounding organic authority that no competitor can quickly replicate.
Technical SEO
Core Web Vitals Optimisation
Mobile-first Indexing
XML Sitemap & Schema Markup
Internal Link Architecture
HTTPS & Security Audit
On-Page SEO
Keyword-optimised Landing Pages
Meta Titles & Descriptions
8 SEO Blog Articles/Month
Alt Text & Image Optimisation
Long-tail Keyword Clusters
Off-Page SEO
Healthcare Backlink Outreach
Guest Posts on EdTech Blogs
Google Business Profile
Review Generation Strategy
NGO & Clinic Partnerships
Target Keyword Groups
autism therapy app india
ADHD learning platform
early intervention software
special needs EdTech
ABA therapy app
child development tracker
neurodiverse children tools
occupational therapy platform
Down syndrome learning app
therapist digital tools india
Monthly SEO Audit
Full site health report every month
8 SEO Blog Articles/Month
Long-form, research-backed content
5 Quality Backlinks/Month
From healthcare & EdTech domains
Local SEO Setup
Google Business + local citations
Pillar 02
Social Media Marketing
Build an engaged community of therapists, parents, and educators who trust and advocate for CognitiveBotics — across every platform where they spend their time.
Facebook
Parent communities & awareness campaigns
Parent Support Group Content
Paid Ads — parents of children 3–12
Success Story Reposts
Webinar Promotion
Instagram
Visual storytelling & therapist brand building
Reels: Skill explainers (15–30s)
Carousels: Before/After Progress
Stories: Daily parent tips
Therapy influencer collabs
LinkedIn
B2B acquisition of clinics & schools
Thought Leadership Articles
Case Studies & Research
Lead Ads for Demo Requests
Company Page Growth
YouTube
Long-form education & SEO-driven video
Platform Walkthrough Series
Parent Training Series
Therapist Testimonials
YouTube Shorts Awareness
X / Twitter
Thought leadership & industry discourse
Research Stats & Findings
Awareness Day Campaigns
EdTech Thread Content
Engage key opinion leaders
Google Ads
Paid search & display retargeting
Search: Intent-based keywords
Display: Forum retargeting
Video Ads on YouTube
App Install Campaigns
30 Posts/Month
Scheduled across all platforms
Targeted Ad Campaigns
Meta, Google & LinkedIn ads
Monthly Analytics Report
Reach, engagement, conversions
Community Management
Comment replies & DM handling
Pillar 03
Animated Video Production
Professional motion graphics that simplify complex therapy concepts for parents, educators, and investors — turning the CognitiveBotics story into something people want to share.
Platform Explainer Video
A polished 60–90 second animated video showing how CognitiveBotics works — the therapist portal, the parent app, and the child journey. Ideal for website hero, investor decks, and App Store.
60–90 sec2D Motion GraphicsVoice Over + Music
Parent Onboarding Series
Step-by-step animated tutorials showing parents how to run daily sessions, use training videos, and read progress reports. Reduces support load and builds caregiver confidence.
30–60 sec eachMobile-optimisedMulti-language ready
Awareness & Social Reels
Short, shareable Reels and Shorts (10–30 seconds) about autism, ADHD, Down syndrome and early intervention — designed for virality on Instagram, Facebook and YouTube Shorts.
10–30 secReels / Shorts format8 videos/month
Skill Education Series
11-part animated series — one per skill area — explaining how the platform develops each capability. Used in blog posts, YouTube channel and therapist outreach marketing.
45–90 sec each11 videosSEO-optimised titles
1 Hero Explainer Video
Full production, VO, sound design
8 Social Reels/Month
IG/FB/YouTube Shorts formatted
Skill Education Series
11 branded animated shorts
Parent Onboarding Tutorials
3–5 step-by-step animations
Pillar 04
Creative Design
Cohesive visual identity and high-quality marketing assets that build trust with parents, clinicians, and institutional partners at every touchpoint.
Brand Style Guide
Typography, colors, logo usage, brand voice — documented for total consistency
Social Media Templates
30+ editable Canva/Figma templates for posts, stories, carousels and covers
Infographic Designs
Data-driven visuals on autism stats, therapy benefits and platform features
Pitch Decks
Investor and clinic pitch decks, brochures and one-pagers for B2B outreach
Email Newsletter Design
Branded HTML email templates for therapist and parent communication
Ad Creatives
Facebook, Instagram, LinkedIn and Google Display ads in all required sizes
App Store Assets
Screenshots, feature graphics and store banners for iOS and Android
Event Materials
Banners, standees, brochures and merchandise for therapy conferences
Growth Strategy

The CognitiveBotics Funnel

Every tactic maps to a specific stage — from the first Google search to long-term advocacy. Nothing is created without a purpose in the funnel.

Awareness
SEO · Social Ads · YouTube · Blog Content
Broadest Reach
Interest
Explainer Video · Infographics · Webinars
Engaged
Consideration
Demo Requests · Testimonials · Case Studies
Evaluating
Conversion
Sign-up CTAs · Free Trial · Onboarding
Acting
Advocacy
Referral Program · Reviews · Community
Loyal
Organic Growth
Consistent monthly increase in search traffic
Community Built
Engaged followers across all platforms
Qualified Leads
Monthly demo and sign-up pipeline
Video Reach
Views on explainer and awareness reels
App Reputation
Managed reviews, ratings and store presence
SEO Deep Dive

Search Authority Strategy

CognitiveBotics operates in a niche but rapidly growing category. Early, systematic SEO investment builds compounding returns that no competitor can quickly replicate.

Technical Foundation
We optimise site architecture, page speed, mobile performance, and structured data. The non-negotiable foundation of everything else we build.
Page Speed ScoreTarget 95+
Mobile ScoreTarget 98+
Schema Coverage100%
Content Clusters
Topical authority clusters around 5 core pillars. Each has a cornerstone page with 5–8 supporting satellite articles creating an unbeatable knowledge web.
Cluster 1: Autism & ABA Therapy
1 cornerstone + 6 articles · 8 keywords
Cluster 2: ADHD Learning Tools
1 cornerstone + 5 articles · 6 keywords
Cluster 3: EdTech & Therapy Tech
1 cornerstone + 7 articles · 9 keywords
Cluster 4: Parenting Neurodiverse Children
1 cornerstone + 5 articles · 7 keywords
Authority Building
Backlinks from high-authority healthcare, therapy, and EdTech sites. An established outreach network for meaningful placements — not link farms.
Link Target Types
Therapy Blogs
NGO Sites
Parenting Magazines
Healthcare Portals
EdTech Directories
University Research
Month 6 Projection
30+ quality backlinks · Domain Rating from ~10 to 35+ · Top 10 rankings for 15+ target keywords
Content Strategy

90-Day Content Roadmap

A phased rollout that builds authority in Month 1, launches aggressively in Month 2, and accelerates through Month 3 and beyond.

Month 1 — Foundation
Setup & Brand
Brand & SEO audit
Social profile optimisation
Keyword research complete
Template pack designed
Video script & storyboard
4 SEO blogs published
12 social posts live
Analytics configured
Month 2 — Launch
Content Blitz
Hero explainer video launch
Meta & LinkedIn ads live
8 SEO blogs published
20 social posts
4 awareness reels
Skill video #1 live
5 backlinks placed
Autism stats infographic
Month 3 — Growth
Amplification
8 SEO blogs published
30 social posts (daily)
8 reels produced
3 more skill videos
Therapist testimonials
Parent success series
Email newsletter live
Q3 analytics report
Months 4–6 — Scale
Optimise & Expand
A/B test ad creatives
Scale winning campaigns
Complete skill series
Parent onboarding series
Webinar production
Influencer partnerships
Retargeting campaigns
6-month impact review
How We Work

Our Engagement Process

A structured, transparent process from first call to ongoing optimisation — with clear deliverables at every stage.

01
Discovery Call
Deep dive into goals, current digital presence, target markets, and priorities
02
Audit & Research
SEO audit, competitor analysis, keyword research, social listening, audience profiling
03
Strategy & Plan
90-day content calendar, platform strategies, creative briefs, KPI targets
04
Execution
Content creation, video production, ads management, SEO — delivered on schedule
05
Report & Optimise
Monthly data-driven reports, strategy adjustments, scaling what works
Measurable Results

KPIs & Success Metrics

Clear, honest targets we commit to — tracked monthly with full transparency and shared in structured reports.

Search Rankings
Top positions for therapy, autism & EdTech keywords
By Month 4
Organic Traffic
Sustained increase in website visitors from search
By Month 6
Social Following
Engaged community across all active platforms
By Month 6
Lead Pipeline
Qualified demo requests and sign-ups per month
By Month 3
Video Reach
Views on explainer video, reels, and skill series
By Month 4
Ad Return
Return on ad spend across paid channels
By Month 5
App Discovery
Monthly app store page visits via SEO & social
Ongoing
Engagement Rate
3× industry average across social platforms
Ongoing
Execution Timeline

6-Month Growth Roadmap

A phased approach delivering quick wins while building long-term compounding results across all four service pillars.

Weeks 1–2
Discovery & Setup
Brand Audit
SEO Technical Audit
Keyword Research
Competitor Analysis
Social Profile Audit
Video Creative Brief
Analytics & Tracking Setup
Weeks 3–4 / Month 1
Foundation Building
Style Guide Created
Profiles Optimised
4 SEO Blogs Live
Template Pack Ready
12 Social Posts
Video Script & Storyboard
Content Calendar (90-day)
Month 2
Launch & Activate
Hero Video Launched
Ad Campaigns Live
8 SEO Blogs
20+ Social Posts
First 4 Reels
Backlink Outreach Active
First Infographic Live
Months 3–4
Growth Acceleration
Daily Social Presence
8 Reels/Month
8 Blogs/Month
5 Skill Videos
Therapist Testimonials
Email Newsletter
Rankings Report
Months 5–6
Scale & Optimise
Complete Skill Series
Scale Best Campaigns
Webinar Production
Parent Onboarding Series
Influencer Partnerships
Retargeting Campaigns
6-Month Impact Report